FACTORS INFLUENCING CUSTOMERS INTENTION TO USE ICBC INTERNET BANKING IN CHINA ( A STUDY CASE OF CHINESE STUDENTS AT PRESIDENT UNIVERSITY, INDONESIA)

Abstract

This study is concerned with factors that influence ICBC users' intention to use ICBC Internet banking. With the rapid development of the network and the economy, Internet banking, Internet payment has become more and more into everyone's life. Have to say that these have a great influence on our quality of life and our work efficiency. But in the face of more and more competitors, ICBC Bank through which users can have the idea to use ICBC Internet banking, to bring more ICBC users convenience. In this study, quantitative research methods were used to find perceived ease of use, perceived usefulness and perceived credibility, and whether ICBC users were interested in using ICBC Internet banking. This research use 150 respondents to collect data on their views on these aspects. Through SPSS analysis, the results of this study show that the perceived credibility has a great influence on ICBC users' intention to use.