MALU LINTAS (A SOCIAL CAMPAIGN ON TRAFFIC LAW AWARENESS)

Abstract

Traffic problem is a major problem in most developing countries. Indonesia, as a developing country with the largest number of operating vehicle in South East Asia, suffers from the high rate of traffic disturbance and traffic accident that caused by irresponsible road users. This research is conducted to initiate a social campaign project that promotes the importance of traffic law for a safer road usage, due to the lack of discipline on following the traffic law shown by people in Indonesia. The social campaign use illustration with sarcastic message that criticize traffic law violators as the medium of the message to create awareness about traffic laws and rules. These illustrations then are communicated through various media, mainly social media. The social campaign project is expected to inspire road users to be more responsible and well-behaved when using the road.