SEMIOTICS ANALYSIS OF LUX ADVERTISEMENT, UNFORGETTABLE GIRL STORY VERSION

Abstract

Nowadays advertising affects lives; we can see much advertisement in everywhere such as in television, media, and online media. It is a form of communication and deliver message for the costumer, the advertisement has a message and, costumer get attentions to the promotional product in advertisement. In several beauty and body product advertisement this journal comes out for Lux advertisement by Unilever Company and the purpose of this study is to find out the meaning of the signs that used in Lux Unforgettable Girl Story Version by using semiotic analysis in the model of Ferdinand D Saussure to uncover a message behind the promotional product of Lux. This study found that key message delivered was classy themes in the context of Western society. This study has been done by capture scene one by one from the whole video advertisement Lux Unforgettable Girl Story Version and prove the language, parole, body movement, etc. as a message for the public consumptions.