HOW MALE COMMERCIAL SEX WORKERS IMPLEMENT THEIR COMMUNICATION SKILLS TO ATTRACT CUSTOMERS' ATTENTION

Abstract

The male commercial sex workers or known as gigolo, we could not see clearly, different with women as a subject. We can see the existence of female sex workers transparently, especially in large cities. Almost every large city has places of prostitution in which woman as a worker. Whereas the male prostitutes have no special place to “sell” themselves, most of them do it in mobile or wherever they want, such as malls and eating places, but after they come to the place, will people instantly know that they are male prostitutes? Surely not. Here arises a question how they tell their existence in order to get customers. This research was done to know how male commercial sex workers implement their communication skill to attarct people’s attention. The finding showed that most of male commercial sex workers told their identity by using some codes and symbols. They were using the codes and symbols in some clubs, cafes, and even malls. The symbols in every city are different, the researcher also found some similar codes, such as using cigarette and using lighter. Gigolos have their own community who teach and develop them to being a profesional gigolo, and from the community also they learn about the codes. And nowadays many gigolos are using internet to advertise their service, it can help customer to find gigolo and all the information easily, they do not need to come to the place, just surf the internet, and call the gigolo. There were some gigolos who did not want use any media technology, because they thought being a gigolo is a privacy; they were afraid somebody who know them would see them as gigolo.