ANALISA MEDIA KOMUNIKASI POSTER TERHADAP KUALITAS LAYANAN KESEHATAN KLINIK NAYAKA HUSADA 03 CIBARUSAH

Abstract

In an effort to anticipate progress in the future, society will become increasingly demanding for the availability of different shapes and types of health service quality as well as the increasingly affordable, both economically and its distribution. PT. Nayaka Era Husada (PT.NEH) engaged in field of health service. As other service business, PT.NEH must always pay attention to consumer's behavior, in order to provide comfortable and satisfactory service in public health care. This research aims to determine the influence of "the communication Media Towards health care Clinic Poster Nayaka Husada 03 Cibarusah" managed by PT. Nayaka Era Husada which is located on JL. Cibarusah Raya No. 02 Cibarusah Cikarang Selatan. Based on the above, the author does the restriction concerns only a limited participant PT. Nayaka Era Husada: (1) whether the use of the Communications Media have a Poster to the decline as a result of a number of pain during the month of May 2010? (2) how the existence of a communication medium of poster can be associated clinic mobile health?. By asking 4 statements: (1) how the opinions of participants/patients about physical facilities of the clinic?, (2) what is the quality of health care at the clinic?, (3) how the attitude of participants/patients with communication media presence "poster" about washing hands with SOAP after holding a poultry, recognize symptoms of bird flu, a healthy lifestyle and the mosquitoes of dengue in the clinic, and (4) whether effective communication medium health posters in pairs in the waiting room patient? The researcher conducted a study based on a large number of respondents both male and female so expect could represent. This type of research is used for quantitative and qualitative description, i.e. with data collection and analysing data through surveys and interviews. Samples taken as many as 85 people from patient and/or clinic participants of Nayaka Husada 03 Cibarusah, that based on Slovin, purposive sampling method. Data obtained through the distribution of questionnaire processed with software Excell. After research it turns out, the poster of the information communication media health services at the clinic Nayaka Husada 03 Cibarusah did not give figures for pain reduction effect but there are still other factors outside the researchers do like work environment, environmental housing, hygiene, personal care, awareness of individual and family background and educational background.