THE DESCRIPTIVE STUDY OF COMMUNICATION RESULT OF “INDOASIA NEWSLETTER” AS INTERNAL COMMUNICATION MEDIA IN PT. CHEVRON INDOASIA BUSINESS UNIT

Abstract

This thesis entitled ‘The Descriptive Study of Communication Result of IndoAsia Newsletter as internal communication media in PT. Chevron IndoAsia Business Unit. ’is a research that tried to find out the communication result printed communication media called “IndoAsia” Newsletter, an internal communication media in PT. Chevron IndoAsia Business Unit. Base on the theory from Tradwell Jill B. about Result of Communication theory, the researcher tried to apply the K-A-B Typology Result of communication to the result of IndoAsia Newsletter as the internal communication media among PT. Chevron IndoAsia Business Unit employees. Using quantitative approach in research methodology, the researcher was able to find out that IndoAsia Newsletter successfully creates awareness on the employee’s mindset, create an interest in them and finally change the behavior of the employees.