HOW PUBLIC RELATIONS CAMPAIGN WORKS IN INTERNATIONAL ORGANIZATION PROGRAM (CASE STUDY OF YOUTH CHAMPION MONIQUE COLEMAN VISIT ORGANIZED BY THE UNITED NATIONS INFORMATION CENTRE JAKARTA)

Abstract

The purpose of this study is to find out how UNIC . Jakarta works their campaign. It focused on proven the theory in an actual events and add contribution to the academic about public relation campaign in international organization program. The researcher chooses qualitative research method with descriptive approach using case study in Youth Champion Monique Coleman Visit to campaign about International Year of Youth and its value. The reason of choosing the method was because it is primarily interested in understanding communication from the perspective of their informants. The depth-in interview was conducted in order to collecting data from primary resources, which is the UNIC-Jakarta Director as he decision maker and National Information Officer as the correspondent of the event. Findings revealed that although the theory didn't mention about International Organization in specific, but the Public Relations strategic planning and Public Relations Campaign was applicable in that area. Although it runs with some adjustment here and there, they use the same platform with the theory. One significant aspect that occurred is about the budget. Although they didn.t come up with specific budget, their relations trough partnerships cover their low budget and resulting with excel result.