THE ANALYSIS ON SOCIAL MEDIA AND WEBSITE AS THE TOOLS OF INTERNATIONAL ORGANIZATION: THE CASE STUDY IN UNITED NATIONS INFORMATION CENTRE JAKARTA

Abstract

This thesis was conducted to investigate the uses of internet base of social media and website as a tool for UNIC-Jakarta to spread the information toward public. In writing this thesis, the research question is followed that how does UNIC-Jakarta as the secretariat of the United Nations use internet-based social media as instrument to provide information to the public about the United Nations information.

For the research, qualitative method is used in this study. Related to the method, theories, and literature review, the researcher are doing in-depth interview with four participants which are staff and interns who are working in UNIC-Jakarta. The interview runs to find out the uses of social media in UNIC-Jakarta.

Nowadays, social media is really well-developing in the world, many people use social media on daily basis. Social media is always improving and developing their features and variety of the programs to be better, and they also release or make many kinds of social media today. Social media and websites help people to communicate with each other with some tools to do it. It helps organizations in this world to promote, to give information, to persuade, to sell and buy merchandise through the internet.

The result in this study showed the development of social media influence in UNIC-Jakarta’s works as the international organization. They realized the significant roles of social media sites in communication.