Abstract:
According to the FAO (Food and Agriculture Organization), vegetables and fruit
consumption per capita in Indonesia still far below the standard. On top of that
statement, the consumption of organic foods in Indonesia is even way more
beneath if compared to other Asia Pacific Countries. The objective of this
research is to analyze the influence of health orientation, environmental
responsibility, social responsibility, value and lifestyle, and attitude towards
purchase intentions of organic foods in Indonesia. A questionnaire used to collect
the data and the respondents are 251. The techniques used were multiple
regression coefficients and F-testing to test the simultaneous influence with
significant level of 5% (α = 0.05). The result of this study shows that health
orientation, environmental responsibility, and attitude towards organic foods has
significant influence towards purchase intentions. While, social responsibility and
value and lifestyle has no influence towards purchase intention. The final result
shows that Health Orientation, Environmental Responsibility, Social
Responsibility, Value and Lifestyle, and Attitude Towards Organic Foods
simultaneously influence Purchase Intentions in Indonesia. The value of adjusted
R square indicates by 0.386 meaning independent variables are influencing the
dependent variable by 38.6% while the rest is influenced by other variables.
