Abstract:
This research analyses the influence of price, availability, delivery and product
quality towards supplier selection: a case study of tape ketan industry in
Kuningan, West Java. A survey was conducted on 60 respondents who are the
owners of tape ketan industry as the purchasing manager of the industry. This
research is based on the annual sales growth of CV. Sumber Rezeki. Data analysis
that used is multiple linear regressions with least squares equation and test
hypothesis using t-statistics for testing the partial level of 5%. It also tested the
classical assumptions that included normality test, multicollinearity test and
heteroscedascity test. This shows the availability data has been qualified using
multiple linear regressions equation model. The result indicates that availability
and delivery have no partial significant influence towards supplier selection. The
variables price and product quality have partial significant influence towards
supplier selection. Predictive ability of four variables to the supplier selection in
this study is 54.2% while the remaining 45.8% is affected by other factors which
exclude in this research model.
