Browsing School of Business by Subject "Impulse Buying Behavior"

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THE INFLUENCE OF CREDIT CARD OWNERSHIP, STORE PROMOTIONS AND STORE ENVIRONMENT ON CUSTOMERS’ IMPULSE BUYING BEHAVIOR IN SOUTH JAKARTA MALLS

Purnama, Valien (President University, 2016)

For the past years, Indonesia is included in the top five globe shopper nations. This is shown by the growing number of shopping malls and transaction value of credit card in Indonesia, in which this conditions can ...
THE INFLUENCE OF WEBSITE QUALITY, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION TOWARD IMPULSE BUYING BEHAVIOR AT LAZADA.CO.ID

Nurhasanah, Ulfah (President University, 2019)

Purpose – At present, there are many e-commerce in Indonesia that have sprung up and competed to become the number one e-commerce in Indonesia. One of the famous e-commerce in Indonesia is Lazada.co.id. The purpose of ...

Now showing items 1-2 of 2

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