Abstract:
For the past years, Indonesia is included in the top five globe shopper nations. This
is shown by the growing number of shopping malls and transaction value of credit
card in Indonesia, in which this conditions can stimulate the urge of customers for
doing impulsive or sudden purchasing. This research aimed to analyze the influence
of credit card ownership, store promotions and store environment on customers’
impulse buying behavior in South Jakarta Malls. The data were analyzed using
multiple linear regression analysis based from the primary data collected from
questionnaire spread to 100 malls’ visitors in Kota Kasablanka Mall and Gandaria
City Mall. Based from the result, it is shown that credit card ownership and store
promotions have positive significant influence on customers’ impulse buying
behavior, while store environment has negative significant influence. All three
variables simultaneously influence the customers’ impulse buying behavior.
