Faculty of Business: Recent submissions

Now showing items 121-140 of 3014

THE ROLE OF AI IN ACCOUNTING PROFESSION: BETWEEN RISK AND OPPORTUNITY

Hasibuan, Indra Fernando (President University, 2025)

The use of AI in the accounting profession is crucial today, as technological developments and advancements have significantly assisted and facilitated several human activities, including assisting the accounting profession ...
RESEARCH ON THE RELATIONSHIP BETWEEN INTERNAL CONTROL QUALITY AND FIRM PERFORMANCE – A CASE STUDY OF FINANCIAL INDUSTRY

Li, Jia Rui (President University, 2025)

The relationship between internal control quality and firm performance has been a key topic in financial management and corporate governance. This study examines how internal control quality affects enterprise performance ...
THE EFFECT OF TAX AVOIDANCE ON BANKRUPTCY RISK WITH TRANSFER PRICING AS A MODERATING VARIABLE IN MULTINATIONAL COMPANY IN INDONESIA

Prasetio, Viriya Anjali (President University, 2025)

The Ministry of Finance reported an 8.9% increase in Indonesia's tax revenues in 2023, signaling recovery from the Covid-19 downturn. However, the State of Tax Justice highlights ongoing global tax losses, with 57% linked ...
THE EFFECT OF LEVERAGE, MANAGERIAL OWNERSHIP, CAPITAL INTENSITY, DEFERRED TAX EXPENSE ON TAX AVOIDANCE: A STUDY OF MANUFACTURING COMPANIES ON THE INDONESIAN STOCK EXCHANGE FOR THE 2019 - 2021 PERIOD

Tarigan, Sry Melisa (President University, 2025)

This study aims to examine the effect of leverage, managerial ownership, capital intensity, and deferred tax expenses on tax avoidance in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the ...
ANALYSIS OF FRAUD-DETECTING FINANCIAL REPORTING USING THE M BENEISH SCORE METHOD IN TRANSPORTATION AND LOGISTICS COMPANIES ON THE INDONESIA STOCK EXCHANGE IN 2014-2023

Syariah, I’Ah (President University, 2025)

The purpose of this study is to use the Beneish M-Score model to detect, evaluate, and test financial statement fraud. The financial statements of 37 companies in the transportation and logistics sector listed on the ...
THE EFFECT OF DIVERSIFICATION STRATEGY ON TAX AGGRESSIVENESS WITH BOARD DIRECTOR’S INCENTIVE AS THE MODERATING VARIABLE

Purba, Desi F Margaretta (President University, 2025)

This study aims to evaluate the effect of diversification strategy on tax aggressiveness, with board director's incentive as the moderating variable. Utilizing secondary data obtained from the annual reports of manufacturing ...
THE ROLE OF FINANCIAL LITERACY, RISK PERCEPTION AND MOTIVATION ON MILLENNIAL GENERATION IN BATAM IN MAKING INVESTMENT DECISION

Damayanti, Alfina (President University, 2025)

Millennial investors dominate the investment market, including in Batam City, which is developing rapidly and needs millennials in the productive period to boost economic growth. However, the rising number of millennial ...
THE MODERATING ROLE OF AGREEABLENESS BETWEEN FACTORS AFFECTING THE LIKELINESS TO INVEST IN SUSTAINABLE FINANCE PRODUCTS IN WEST JAVA, INDONESIA

Kirana, Nadhara Salma (President University, 2025)

Climate change has been an interesting topic. More so recently with how fast the media spread news and awareness regarding the issue. Many people who want to preserve our environment started buying sustainable products ...
THE INFLUENCE OF COMPUTER ANXIETY, COMPUTER SELF- EFFICACY, AND UNDERSTANDING OF BASIC ACCOUNTING ON ACCOUNTING STUDENTS INTEREST IN USING ACCOUNTING SOFTWARE

Martarini, Fadila Ayu (President University, 2025)

The development of information technology has significantly transformed modern accounting practices, including the use of accounting software to improve efficiency and accuracy. However, not all accounting students show ...
THE EFFECT OF CAPITAL INTENSITY, OPERATING CASH FLOW, GROWTH, LEVERAGE, AND PROFITABILITY ON TAX AVOIDANCE BEFORE AND DURING COVID-19

Hugen, Agnes Adnan (President University, 2025)

This research aims to analyze the influence of several variables on tax avoidance in property and real estate companies listed on the Indonesia Stock Exchange during the 2017–2023 period. The variables analyzed include ...
ANALYSIS OF THE IMPACT OF E-FACTURE APPLICATION ON TAX COMPLIANCE AT PT. XYZ USING THE TAM (TECHNOLOGY ACCEEPTANCE MODEL) APPROACH

Young, Grace Zhourich (President University, 2025)

The aim of this research is to investigate the efficacy of the e-Facture (e-Invoice) in improving tax compliance levels at PT. XYZ, based on the Technology Acceptance Model (TAM) theory. The objectives of the study are ...
PEMBENTUKAN PORTOFOLIO SAHAM YANG OPTIMAL DENGAN MODEL INDEKS TUNGGAL DI BEI PERIODE 2017-2021

Asmara, Yuni (President University, 2025)

Penelitian ini bertujuan untuk menentukan portfolio dengan hasil yang optimal dan untuk mengetahui komparasi kinerja portfolio optimal dari indeks papan utama dan indeks papan pengembangan dengan menggunakan metode Single ...
FINANCIAL PERFORMANCE AND COMPANY VALUE BEFORE AND AFTER INITIAL PUBLIC OFFERING: EVIDENCE FROM IPO COMPANIES ON IDX IN 2023

Ananta, Muhamad Reza (President University, 2025)

This study was conducted to analyse whether there is a significant difference in company financial performance using liquidity ratio, solvency ratio, profitability ratio, and activity ratio, and company value using Q ...
ANALYSIS OF EWOM BRAND CREDIBILITY AND SERVICE QUALITY ON CUSTOMER LOYALTY: A STUDY ON TOYOTA KIJANG INNOVA ZENIX

Herdiana, Naufal Radithya (President University, 2025)

PURPOSE - This study aims to determine whether the independent variables of ewom, brand credibility and service quality affect brand loyalty with the object of research, namely Toyota Kijang Innova Zenix. DESIGN/MET ...
FROM AUTHENTICITY TO ASPIRATION: A SYNERGISTIC ANALYSIS OF DUAL NARRATIVE STRATEGIES IN BUILDING BRAND TRUST AND DRIVING CONVERSION IN GEN Z AUDIENCES (CASE STUDY: YOUR24 SME BRAND ON INSTAGRAM PLATFORM)

Hawari, Alif Izzuddin (President University, 2025)

Purposes - This study aims to investigate how well a synergistic dual-narrative approach, guided by the Elaboration Likelihood Model (ELM), cultivates trust and aspirations. The study examines YOUR24's content pillars ...
THE INFLUENCE OF BRAND IMAGE, PRICE, AND PROMOTION ON REPURCHASE INTENTION MEDIATED BY CONSUMER SATISFACTION: A CASE OF PT. SALIM IVOMAS PRATAMA TBK

Livia, Elizabeth (President University, 2025)

Purpose – This study aims to examine the influence of brand image, price, and promotion on repurchase intention of Bimoli cooking oil products, with consumer satisfaction as a mediating variable, particularly during a ...
DIGITAL MARKETING IN PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN BEKASI DISTRICT

Indah, Nadia Tarisa Rizki (President University, 2025)

Purpose In today’s digital era, many Micro Small and Medium Enterprises (MSMEs) depend on online tools to develop their business, and some others have made it their key strategy. With the trend in the market to shift ...
THE POWER OF E-WOM IN VIDEO COMMERCE: IMPACT ON PURCHASE INTENTION AND PURCHASE DECISION OF WARDAH COSMETICS

Perdana, Sasmita (President University, 2025)

Purpose – This study aims to analyze the effect of quality, quantity, and credibility of electronic word-of-mouth (e-WOM) on purchase intention and consumer purchasing decisions in the context of video commerce, with a ...
EVALUATING THE IMPACT OF MOBILE APPLICATION PERSONALIZATION, EASE OF USE, AND USEFULNESS ON CUSTOMER PURCHASE INTENTION: A SURVEY OF KOPI KENANGAN MOBILE APPLICATION IN THE GREATER JAKARTA

Delviana, Niken (President University, 2025)

This study investigates the Kopi Kenangan mobile application in Greater Jakarta to assess how personalization, ease of use, and usefulness affects consumer purchase intentions. The necessity for companies to improve ...
THE FACTORS THAT INFLUENCE THE BEHAVIOUR OF USER GOPAY IN DIGITAL PAYMENTS

Rayhan, Dwi Mohammad (President University, 2025)

PURPOSE - This study aims to analyze The Factors That Influence The Behaviour of User Gopay in Digital Payments that include personal innovativeness, digital literacy, social influence, and user behavior. DESIGN/METHO ...

Now showing items 121-140 of 3014

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