Abstract:
Since the technology of information and communication become more innovative
and the use of smartphone have become popular among modern people in recent
years, many enterprises are competing in the market by developing their product
through innovation in order to survive in the tight competition of business world.
One of the attempts is by offering more values to the product that can be
generated by the consumers. This study aims to specify the dominant factors of
smartphone purchase intention by adopting Consumption Value Theory model
which encompasses functional value, social value, emotional value, epistemic
value, and conditional value. The study was using convenience sampling method
and conducted by distributing the printed questionnaires to 100 smartphone users
who work in Cikarang, Indonesia. The research was deployed factor analysis
method which resulted in four dominant factors namely information seeking,
social influence, dependency, and circumstances.
