THE FACTORS THAT EFFECT BEHAVIORAL INTENTION IN PURCHASING AIRLINE E-TICKET (A CASE OF MILLENIAL AGE IN JAKARTA)

Abstract

This Skripsi attempts to analyze the factors that affect the behavioral intention in purchasing airline e-ticket. The objective of this research is to know whether Perceived Usefulness, Perceived Ease of Use, Social Influence, and Facilitating Conditions give the significant effect or not on Behavioral Intention in purchasing airline e-ticket. Questionnaire was conducted to gather the data with sample of 406 respondents ranged between 21-34 years old as the millennial age who domicile in Jakarta. This research used multiple linear regressions method. According to the results, only Perceived Usefulness, Perceived Ease of Use, and Facilitating Conditions give the significant effect on Behavioral Intention in purchasing airline e-ticket whereas Social Influence does not give the significant effect on Behavioral Intention in purchasing airline e-ticket. Therefore, the aviation industry should concern how to increase the performance of Perceived Usefulness, Perceived Ease of Use, Facilitating Conditions and maximize the power of Social Influence from one purchaser to other purchaser in order to increase the sales of airline e-ticket.