Abstract:
This Skripsi attempts to analyze the factors that affect the behavioral intention in
purchasing airline e-ticket. The objective of this research is to know whether
Perceived Usefulness, Perceived Ease of Use, Social Influence, and Facilitating
Conditions give the significant effect or not on Behavioral Intention in purchasing
airline e-ticket. Questionnaire was conducted to gather the data with sample of
406 respondents ranged between 21-34 years old as the millennial age who
domicile in Jakarta. This research used multiple linear regressions method.
According to the results, only Perceived Usefulness, Perceived Ease of Use, and
Facilitating Conditions give the significant effect on Behavioral Intention in
purchasing airline e-ticket whereas Social Influence does not give the significant
effect on Behavioral Intention in purchasing airline e-ticket. Therefore, the
aviation industry should concern how to increase the performance of Perceived
Usefulness, Perceived Ease of Use, Facilitating Conditions and maximize the
power of Social Influence from one purchaser to other purchaser in order to
increase the sales of airline e-ticket.
