THE CONTRIBUTIONS OF CROSS-CULTURAL COMMUNICATION IN PT. SANSICO NATURA RESOURCES’s PROGRESS IN CHINA

Abstract

As we know, culture is a general issue. Culture is defined as the shared patterns of behaviors and interactions, cognitive constructs, and affective understanding that are learned through a process of socialization. In times of rapid growth, both in terms of economic development and globalization, an increasing number of firms extend their businesses abroad. A subsequent challenge of this development is the managerial implications of cross-cultural management. After reviewing the previous studies, the authors summarize the differences of management style, staff behaviors and communication system in different culture context and find the barriers of cross cultural communication in multinational firms. The findings of this study indicate that the barriers of communication come from the national culture’s influence on the work place and behaviors of people with different identity. Moreover, culture also influences people’s way of thinking and behaving and result in different understandings toward vision and purposes of firms. It is the values, symbols, interpretations, and perspectives that distinguish one people from another in modernized societies; it had played a very important role in International Business. In this thesis, the researcher focuses on PT. SANSICO NATURA RESOURCES’s PROGRESS IN CHINA to analyze. There are three reasons to explain my choice. Firstly, PT. SANSICO NATURA RESOURCES as a culture service company be built in Shanghai, China. The most of employees are local; management of culture can have direct result to their working positivity. Secondly, and the customers are local and immigrants from Indonesia, have a good acknowledge of culture is very essential for their business cooperation. Thirdly, I have done my internship in SANSICO NATURA RESOURCES Company which is the study case in this research; it will make the research more convenient. Fourthly, I want to try to find hidden questions to give suggestions to company, so that it can operate better and better. This thesis reveals the cross-cultural communication in SANSICO NATURA RESOURCES Company, based on The R.E.S.P.E.C.T Model of Cross–Cultural Communication.