Abstract:
The research is conducted to discover the dominant variable of Marketing Mix that makes the sales of Chery QQ decreasing. The research is very important because it will investigate and give clear explanation of what aspects influence the decreasing sales of Chery QQ.
Quantitative research is applied so that it can be analyzed through mathematical expression; and then it can used to identify the study in this research. Questionnaire is used to collect all the necessary data. It is made with five answers. There are 20 questions in the questionnaire. As the respondents are the consumer of Chery QQ. 74 people as the sample they were chosen using purposive convenience sampling method. The population, which is selected consumer, in this study is consumer of Chery QQ in North Jakarta. Total consumer is 242 people.
The result of the research is the product variables as the dominant factor that cause of the decreasing of Chery QQ.
