BUSINESS PLAN KINCLONG AUTO WASH AND DETAILING

Abstract

Kinclong Auto Wash and Detailing is an individual company or Sole Proprietorship. The ownership of this company is owned by one person. The writer himself becomes the person who leads the business and takes part in this business. Business owners participate as loan fund seekers and as Chief Executive Officers at the board of this business. Most of the loan funds will be used to build business unit, renovations, purchase equipment, lease payments, and the capital. Kinclong Auto Wash and Detailing focuses on serving people with our car wash services that provide the best quality service. Car wash services by Kinclong Auto Wash and Detailing are carried out with technology. Technology of automatic car wash tunnel provides the best service to consumer cars, with a good result of cleanliness and efficiency in time. And also the prices that Kinclong Auto Wash and Detailing set to be offered to consumers are very competitive and affordable. Not only car wash services but Kinclong Auto Wash and Detailing also have secondary services product which are giving treatment to your car such as Interior cleaning, Engine cleaning, Waxing, and Nano ceramic coating. The writer have plans to expand the company through the opening of further new branches that exist in potential area in Indonesia and ask for the development of a business model that will be the top of mind of our customers in terms of car washing services and beautifying cars in Indonesia. We determine locations based on several points, namely: visibility, high traffic patterns, easy access, and market potention. Kinclong Auto Wash and Detailing marketing strategy focuses on attracting people to become customers, educating those customers, creating brand awareness and then creating a loyal customer base. Kinclong Auto Wash and Detailing will attract consumers through online media marketing, print and electronic media advertising, word of mouth advertising and strategic alliances. Kinclong Auto Wash and Detailing will continue to assess all aspects of the business and interact with our customers personally, evaluate, evaluate employees and receive comments or suggestions from customers. Initial costs include the initial inventory for the first store including rent and renovation, and marketing costs. Equipment assets such as Automatic Car Wash Tunnel, Infrared Heater IR, inventory, and marketing budget are budgeted at the beginning. In addition, Kinclong Auto Wash and Detailing anticipates the need for liquid cash for unexpected costs. Viewed from the financial aspect, we need around Rp 800.000.000,- as initial capital to start this business. Kinclong Auto Wash and Detailing has estimated a modest growth rate for this business from year to year for the first 5 years. General and financial assumption for every year, assets that have to be developed, break event points, and payback period of running the business.