THE IMPLEMENTATION OF STATE ACTORS AND NON-STATE ACTORS THROUGH JAPAN’S GASTRODIPLOMACY IN UNITED STATES, 20142016

Abstract

Public diplomacy which conducted by Japan against the United States through gastrodiplomacy is carried out using Washoku as part of its culture. Gastrodiplomacy using by various actors including government, non-state actors, business people/entrepreneur, society, training,education and the media. For state actors, implementation is mostly done by MAFF, JETRO, The Japan Foundation and JRO. Meanwhile, non-state actors in the form of MNC, carried out gastrodiplomacy by expanding its market in the United States more like what Ajinomoto Group did. Also business people do by Japanese restaurant owners, who play a role in the entry and distribution of Washoku itself in the United States through opening their restaurants in the United States. To promote washoku in United States , the realization of its role in the form of study exchange activities, voluntary organizations, and special interest groups. In education many actors have done and more through teaching to cooks to maintain the quality of washoku and spread washoku. As for the media themselves, the distribution of Washsoku uses advertising media, TV programs, film and internet which gave rise to various social media.