PROMOTING COOL JAPAN AS NATION BRAND IN ENHANCING THE IMAGE OF JAPAN IN INDONESIA (CASE STUDY THE WORLD OF GHIBLI JAKARTA 2017)

Abstract

Thesis Title: Promoting Cool Japan As Nation Brand in Enhancing The Image of Japan in Indonesia (Case Study The World of Ghibli Jakarta, August 10, 2017 – September 17, 2017)

In the current period, cooperation and cultural exchanges involving not only government party only, but any non-governmental actors can also contribute in this cultural exchange. This way is as effective as the economic co-operation and long-lasting effect in maintaining diplomatic relations Indonesia and Japan also ought to be taken into account. Japan has long been promoting Cool Japan on audiences of the world and the program was launched by Ministry of Economy, Trade, and Industries of Japan, followed by the creative industry companies from around the fields. The goal is to add to the coffers of the Treasury and Japan shows that Japan has the potential to pop culture that benefits countries and Indonesia is one of the countries that also enjoy Cool Japan. Animation is one of the strongest popular culture sector for Japan because according from the slaes data of animation product from The Association of Japanese Animation, the animation industry sales had hit JPY 2 trillion incomes for four consecutive years of sales and it was from overseas sales, which contribute JPY 767.8 billion of sales in 2017. China, The United States, Taiwan and South Korea are the countries who hold the most number of contract for the anime distribution, while Indonesia only had 75 distribution contract in 2017. To help Japan gain more incomes and influence in Indonesia for animation sector, Studio Ghibli worked together with Kaninga Picture as the event organizer held the event named ―The World of Ghibli Jakarta 2017‖ from August 10 until September 17, 2017 and the purpose of this event was to introduce Stuio Ghibli products to public in Indonesia, along with cultural influence.