Abstract:
This research mainly tries to identify the factors influencing purchase decision of
online shoppers (especially for college students) and factors which need to be
improved by e-commerce websites. This quantitative research was carried out on
a sample of 100 respondents and the responses were analysed using SPSS 22.0.
SPSS 22.0 test was applied to find out the significant differentance between the
financial, time , website and product factors. The results of the survey analysis can
show that time, website and product factors influencing purchase decision of
college students, while financial factor has not significant influence toward
college students’ purchase decision in online shopping.
