Abstract:
he study is carried out to analyze of service quality, Perceived value and trust
towards Internet banking Customer loyalty to PT Bank BCA. The researcher
uses three independent variables (service quality, Perceived value and trust) and
one dependent variable (Customer loyalty) for this research. The researcher uses
quantitative research to process the research, collect data by questionnaire. The
respondents of questionnaire are from Internet Banking users of PT Bank BCA in
Jababeka .The research uses multiple regression and hypothesis (F-test and T-test)
to analyze independent variables service quality, Perceived value and trust)
influence towards dependent variable (Customer loyalty) and analysis the result
through SPSS 16.After research and analysis, the researcher finds only service
quality and Perceived value have significant influence toward Internet Banking
users‘loyalty.
