Abstract:
The objective of this research is to identify whether word of mouth, social media
and Tv advertising has effect on purchasing decision. This research analysis the
effect of word of mouth, social media and Tv advertising: A case study of
selokambang nature tourism. A survey conducted on 80 respondents who are visit
selokambang nature tourism. Data analysis that used is multiple linier regressions
with least squares equation and test hypothesis using t-statistics for testing with
partial level 5%, it also tested by the classical assumption that includes normality
test, multicollinearity test, hesteroscedacity test and aoutocorrelation test before
using multiple linier regression. The result shows that all 3 variables word of
mouth, social media, and Tv advertising has significant value toward Purchase
Decision. Predictive ability of three variables to Purchase Decision in this study is
38.1% while the remaining 61.9% is affected by others factor which exclude in
this research model.
