DJANDRA ON PHOTOGRAPHY

Abstract

Djandra on Photography is a Photography and Videography business. The idea is from the founder that discover that moving in Photography and Videography type of business is in the state of growth as there are a lot of department that use digital marketing platform for the marketing strategy purposes, range from consumer until business to business market segments. DOP products and services variances to target on the end-users and also companies’ events range from birthdays, anniversaries, pre-wedding, wedding day, seminars, roadshows, model, and product photoshoot in the future. For the base of the DOP is to re-create the moments for every time it could be recalled back. That is why, DOP is focusing the market especially on events documentation. To help DOP reach the target market, DOP is utilizing digital media platform where social media is a platform that plays a significant role on the marketing strategy. Instagram and websites are the DOP main platforms where the clients could see the projects and references that had been done by DOP visually. Accompanied by social media, DOP brings in live session and positive social media movement as the core of promotion strategy of the DOP to increase the awareness. DOP will form a production team as the base of the organization, which are producer, account executive, editor, photographers and videographers in order to ease the business process to be effective and also efficient. For the starters, DOP is going mobile to the client events place. To start off, DOP is being funded for approximately IDR 150,000,000 by the owner. The target of DOP for the first year is to increase the awareness for the DOP itself, creating connection, collaboration, and starting off portfolio and campaign to create a long-term relation and being known.