Browsing Accredited National Journal by Author "Jony Oktavian Haryanto"

Now showing items 1-10 of 10

Are Entrepreneurs Born or Made? A Look at Entrepreneurial Marketing Education Within Vocational High School

Santoso, Adhi Setyo; Jony Oktavian Haryanto; Hanif Widyanto; Hari Suryanto; Lina Rosmawati (Management Research Center, Department of Management, Faculty of Economics, Universitas Indonesia., 2021)

Manuscript Type: Research Article Research Aims: The research studies the contextual stimuli (business knowledge and envi- ronment) toward entrepreneurial self-efficacy and locus of control that influence entrepre- neurial ...
The Development of Social Influence and Aesthetic on Purchase Intention

Sambe, Alberta Honylia Novitasari; Jony Oktavian Haryanto (Universitas Tarumanegara, 2021)

Due to the development of internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to strong existence of virtual economy. However, the development of the gaming ...
Factors Influence Brand Awareness Towards Purchasing Intention on Susu Kental Manis Frisian Flag

Gemmy, Herliani; Jony Oktavian Haryanto; Neva Permatasari Sutedjo (IPMI, 2019)

Frisian Flag as a market leader dairy product in Indonesia has a large market share. However last year, brand value of Susu Kental Manis Frisian Flag has decreased dramatically. In addition, this study aimed to determine ...
The Factors Influencing Repurchase Intention of Craft Beer Tuatara

Yuswanda, Siti Rahmawati; Jony Oktavian Haryanto; Donald Samuel Slamet Santosa (President University, 2021)

The existence of craft beer in Indonesia has not been widely known. However, the intention of consuming craft beer is relatively high as the sales of PT. Beervana has been increasing. The main objective of this research ...
The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business

Agustin, Lidia; Jony Oktavian Haryanto; Liza Agustina Maureen Nelloh (IPMI, 2021)

The situation of the 2019 presidential election was enough to take the attention of many parties in Indonesia because there were several con􀀮licts. With the situation of the last presidential election, the researchers ...
Oppositional Decoding Influences under Stuart Hall: A Case Study of the Advertisement “The NFL is for everyone”

Blanchett, Daniel; Jony Oktavian Haryanto; Jhanghiz Syahrivar (President University, 2023)

Social Justice Content Marketing (SJCM) presents unique challenges to the marketer beyond the traditional marketing tools used to message the consumer effectively. Consumers demand that corporations take action on social ...
Retailing Business Strategy of PT Mega Perintis Tbk as A Local Fashion Brand During Covid-19 Pandemic

Siana, Suci Thesi; Jony Oktavian Haryanto (Budapest Institute, 2022)

The COVID-19 pandemic has caused an economic downturn that has impacted the fashion retail industry, there are several phenomena caused by uncertainty that make a company to have a strategy in order to survive and keep ...
A study of Korean drama and Indonesian teenager’s perception on images of South Korea as a potential tourist destination

Titania, Dita Dwi Maura; Jony Oktavian Haryanto (Universitas Surabaya, 2022)

The popularity of Korean culture among teenagers around the world has made many teenagers, including Indonesian teenagers, affected by this culture. This Korean culture well known as Korean Wave or Hallyu. Korean Wave or ...
Tacit Knowledge and Product Information about the Environmental Impact towards the Purchase Intention of Electric Motorcycles

Pramajaya, Agung Esti; Jony Oktavian Haryanto (Universitas Petra, 2021)

In recent years, Indonesia has started to adopt electric motorcycles (EMCs), but until 2019 the market share of electric vehicles (EVs) was only around 0.05%. This figure is far from the target set by the Ministry of ...
Understanding The 4th Market of Children as Consumers

Mulyawan, Agusanto; Jehan Nabilah; Silvia Irawan; Jony Oktavian Haryanto (IPMI, 2022)

There are some aspects that can impact a consumer's purchase decision. Before purchasing a product or using a service, a consumer will examine a number of things. In addition to this study, there is an unconscious ...

Now showing items 1-10 of 10

Search Repository

Advanced Search

Browse

All of Repository
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

Browsing Accredited National Journal by Author "Jony Oktavian Haryanto"

Browsing Accredited National Journal by Author "Jony Oktavian Haryanto"

Search Repository

Browse

All of Repository

This Collection

My Account