STRATEGIC MANAGEMENT MEDIA OF INSTAGRAM ACCOUNTS ON ACHIEVING MEDIA GOALS CASE STUDY: @CCHANEL_ID

Abstract

C Channel Indonesia which focuses on Instagram @cchannel_id media team and to know how the development of strategic management media by analyzing competitors manually or by using a fanpage-curma to find out significant developments and based on Instagram media in accordance with real-time. So that the Instagram @cchannel_id video content can be seen overall in improvement through the target media KPI (viewers) This thesis using Case Study Qualitative and use the interview, participant observation, to know how the media team achieve their target media (viewers) on Instagram @cchannel_id. results of this thesis is that the researcher can find out how the analysis process carried out by the C Channel Indonesia media team to record competitor analysis from the results of video publications on Instagram @cchannel_id, by being able to see insight and interest in visitor followers @cchannel_id can be seen by popping up from every video content on C Channel Indonesia, by varying video content from the Food, Beauty, Lifestyle categories, to collaborating with client products (Tap-in video), also provides good potential to attract interest in @cchannel_id followers .