THE IMPACT OF PRECEIVED VALUE, TRUST, SERVICE ATTITUDE, AND BRAND AWARENESS TOWARD CUSTOMER SATISFACTION OF MOBIKE SHARED BIKE AT ZHENGZHOU, HENAN, CHINA

Abstract

Today, bike sharing business has matured, and some are slowly falling apart. Exploring the influencing factors of customer satisfaction is an indispensable part of maintaining market vitality and competitiveness. This paper attempts to explore the specific impact of mobike customer satisfaction. In this study, the quantitative analysis method is used, through wechat and online questionnaire, the number of people is 150, through the analysis of data to explore the factors affecting mobike customer satisfaction.This study found that brand awareness has a significant impact on customer satisfaction. Firstly, this paper summarizes the theoretical research results of mobike, including perceived value, trust, service attitude, brand awareness and customer satisfaction. Secondly, it analyzes the impact of perceived value, trust, service attitude and brand awareness on customer satisfaction. Thirdly, the data were collected by questionnaire and analyzed by SPSS 22. Fourth, put forward suggestions to summarize the results. Give mobik some advice to help the business.