Abstract:
Today, bike sharing business has matured, and some are slowly falling apart.
Exploring the influencing factors of customer satisfaction is an indispensable part of
maintaining market vitality and competitiveness. This paper attempts to explore the
specific impact of mobike customer satisfaction. In this study, the quantitative
analysis method is used, through wechat and online questionnaire, the number of
people is 150, through the analysis of data to explore the factors affecting mobike
customer satisfaction.This study found that brand awareness has a significant impact
on customer satisfaction. Firstly, this paper summarizes the theoretical research results
of mobike, including perceived value, trust, service attitude, brand awareness and
customer satisfaction. Secondly, it analyzes the impact of perceived value, trust,
service attitude and brand awareness on customer satisfaction. Thirdly, the data were
collected by questionnaire and analyzed by SPSS 22. Fourth, put forward suggestions
to summarize the results. Give mobik some advice to help the business.
