IDENTIFYING HR ROLES IN IMPLEMENTING A COMPANY’S DIGITAL TRANSFORMATION

Abstract

Implementing digital transformation in business process is a challenge for organization. The objective of this study is to examine the employee perception regarding the effectiveness of HR roles by Ulrich and Brockbank which are consists of human capital developer, HR leader, employee advocate, strategic partner and functional expert roles in implementing company’s digital transformation. This research used quantitative method as the research methodology. Data was processed with factor analysis method and SPSS 25. This study uses primary data with 220 respondents of employees in Jabodetabek area. The result shows that there are three factors that contribute to the effectiveness of HR roles in implementing company’s digital transformation which are employee advocate, HR leader and human capital developer. Results also revealed that respondents perceive the most effective role of HR among the five variables is the role of being a human capital developer. With this research, the researcher has provide information regarding current HR situation especially related to the HR roles in implementing company’s digital transformation.