Abstract:
Tourism industry is considered as one of the sectors that significantly contributed to economic growth. While at the same time, the number of foreign tourists who visited Indonesia are increasing every year, creating better opportunity for tour operator to gain more profit for their business. Awarded by Ministry of Tourism Indonesia as “The Rising Star of Indonesia” in term of tourism sector and the rich of natural beauties make North Sulawesi perfect for the tourism destination. Meinado Tour will serve the tourists on an exploration to the tourism destinations by utilizing the attractive tour package deals to increase tourist’s interest. Reasonable package prices will also be accompanied by excellent service quality that will serve customer more than they expected. As the primary target is Chinese tourist, Chinese speaking tour guides and supporting staffs will serve the tourists as needed. The marketing activities will be done both in direct and indirect way, include using the Chinese social media and doing partnership with the Travel Agencies in China to reach the Chinese tourist and boost the target. Tour leaders and staffs will be giving outstanding service for the customers to maintain the company competencies by making the customers satisfied. The plan related to the Meinado Tour will be explained in this business plan. . Financial report for Meinado Tour is projected for the following five years, and the company will reach the pay back period at 1.11 year .
