THE DOMINANT FACTORS OF CORPORATE CULTURE DEVELOPMENT IN CHINA’S COMMUNICATIONS INDUSTRY

Abstract

In recent years, corporate culture has played an increasingly important role in corporate development. When the company develops a good corporate culture, it takes into account several factors for the company to develop better. This study aims to find out the dominant factors of cor porate culture development in China’s communications industry. It mainly includes the factors such as employee comm itment, work motivation, employee loyalty, employee satisfaction, financial performance, and innovation output. The data collected by the researcher by distributed online questionnaire to the staffs of CMCC, CUCC and CTC in Telecommunication industry. Data was analyzed the factor analysis using SPSS Software. The research results show that employee commitment, work motivation, employee loyalty, employee satisfaction, financial performance and innovation output under employee satisfaction are the main factors that affect corporate culture. This result will have a certain reference role for the formulation of a new corporate culture in China's communications industry.