FACTORS INFLUENCING HUAWEI'S COMPANY CUSTOMER LOYALTY

Abstract

The purpose of this study is to explore the factors that influence customer loyalty in Huawei enterprises. The research describes the measures Huawei has taken over the years to improve customer loyalty and how it has built up a stable and good customer relationship so as to go deeper into the factors that affect loyalty. This study adopts a quantitative research approach, using a questionnaire survey of 300 Chinese students at the President University of Indonesia as first-hand data, as well as reading and referring to some relevant literature. SPSS was used as the main analytical tool in this research paper, which is a statistical tool. The researcher wrote this paper to study some factors that influence Huawei's customer loyalty, namely the independent variables are product, price, place, promotion, and the dependent variable is customer loyalty. The study found that price, product, place, and promotion all have positive influence towards customer loyalty. The significance of this study is to inspire companies to analyse the changing needs of their customer base, to innovate their products, to maintain their vitality, to win the long-term trust of their customers, and to increase their customer loyalty.