Abstract:
The purpose of this study is to explore the factors that influence customer loyalty in
Huawei enterprises. The research describes the measures Huawei has taken over the
years to improve customer loyalty and how it has built up a stable and good customer
relationship so as to go deeper into the factors that affect loyalty. This study adopts a
quantitative research approach, using a questionnaire survey of 300 Chinese students
at the President University of Indonesia as first-hand data, as well as reading and
referring to some relevant literature. SPSS was used as the main analytical tool in this
research paper, which is a statistical tool. The researcher wrote this paper to study
some factors that influence Huawei's customer loyalty, namely the independent
variables are product, price, place, promotion, and the dependent variable is customer
loyalty. The study found that price, product, place, and promotion all have positive
influence towards customer loyalty. The significance of this study is to inspire
companies to analyse the changing needs of their customer base, to innovate their
products, to maintain their vitality, to win the long-term trust of their customers, and
to increase their customer loyalty.
