SHOWING FASHION STYLE IS SHOWING IDENTITY : A STUDY OF INDONESIAN YOUNG ADULTS OOTD THROUGH INSTAGRAM FEED

Abstract

Some of the young adults use Instagram on regular basis. Instagram become a media for everyone especially young adult to represent their identity based on their fashion style. This research is conducted to study how fashion OOTD construct young adult identity through Instagram by based on their OOTD Instagram post. By using qualitative and Critical Visual Analysis as the methodology of this research, the researcher finds that every aspect of the OOTD picture has meaning that shows the participant identity. This research analyzes three type of fashion such as Korean style, androgyny, and hip-hop style. The aspect includes fashion type, what color they wear, facial expression, gaze, angle, and pose. This research contributes to another research in the future that will be discussing the identity meaning behind fashion.