INSTAGRAM AS COMMUNICATION MEDIUM OF COUNTERFEIT BRANDS TRADING

Abstract

Instagram is used as a medium for promotion and marketing to encourage the users to buy. Instagram is the application that has features to edit and add the filters on the picture to make it more interesting than the original picture. This research study examines about the used of Instagram as a medium communication to promote and sell counterfeit brands to their consumers and also the reasons of what makes the consumers interested to buy counterfeit brands. The method used for this research was a qualitative with case study approach. This research used two online shop as the subjects. Astheticgear and Everygirlswantid are the online shops that focus on selling counterfeit brands within low prices. Both online shop use Instagram as counterfeit brands trading for advertising, virtual communication, and sales promotion to attract consumers.