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THE RELATION BETWEEN MOTIVES AND SATISFACTIONS OF SARAH AYU CHANNEL'S SUBSCRIBERS ON YOUTUBE

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dc.contributor.author Kartikasari, Jayanthy
dc.date.accessioned 2019-05-13T08:32:58Z
dc.date.available 2019-05-13T08:32:58Z
dc.date.issued 2018
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/652
dc.description.abstract Drawing from the Uses and Gratifications Theory, this study examined the motives and satisfaction of Sarah Ayu’s subscribers on her YouTube channel. After the researcher found out the motives and satisfactions, this research sought to ascertain if there is a significant relation between motives and satisfactions of Sarah Ayu channel’s subscribers on YouTube and specified the relation’ value. The McQuail typology applied to determine Gratifications Sought and Gratifications Obtained from watching Sarah Ayu channel on YouTube, which are diversion, personal identity, social interaction, and information. The data were collected through a quantitative research method by applying online questionnaire and using a representative sample of 100. It was discovered that there was a significant relation between motives and satisfactions. The motives have positive value and very strong correlation toward the satisfactions. Interestingly, the result showed the relation between motives and satisfactions was monotonically increasing, in other words, as the motives of Sarah Ayu channel’s subscribers increased, the satisfactions of Sarah Ayu channel’s subscribers increased as well (and vice versa). en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Communication;009201400035
dc.subject Uses and Gratifications Theory en_US
dc.subject Motives en_US
dc.subject Satisfaction en_US
dc.subject YouTube en_US
dc.title THE RELATION BETWEEN MOTIVES AND SATISFACTIONS OF SARAH AYU CHANNEL'S SUBSCRIBERS ON YOUTUBE en_US
dc.type Thesis en_US


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