PERCEPTION AND EXPERIENCE IN HUMANITARIAN CROWDFUNDING: A PHENOMENOLOGICAL STUDY

Abstract

Digital era cannot be separated from the usage of the internet especially social media which has many purposes in various fields in human life. Internet brings impact to people life such as fame, bully, controversy; and internet also creates easier way to access business, entertainment, health, and charity. Poverty and sickness still one of the most concern problem in Indonesia which need to be solved, with the help of the internet, unleashing the sense of humanity also could be done in the internet though crowdfunding within empathy that occurs anytime a person see a phenomenon; in this case, humanitarian crowdfunding. Using qualitative method and phenomenological theory, this study manages to dig deeper and find the result of people thoughts and reactions toward humanitarian crowdfunding. By using in-depth interview, data were collected from random segementation of gender and occupation, aged 17 to 30 years old. Though the research cannot be generalized, its result expected to become foundation material in performing future seminars, workshops, or help an individual regarding humanitarian crowdfunding.