THE CONTENT OF HARALD ARKAN'S VIDEO ON HIS YOUTUBE CHANNEL

Abstract

In this digital era, the consumption of media has changed faster because of the appearance of the digital platform which mass distributed into any form of communication such as social media. Social media has the flexibility in information exchange, not to mention the freedom of expression in identity, culture, and activity. With the flexibility of social media, YouTube has become a platform for Harald Arkan in representing his identity through his video on YouTube channel. By using visual analysis, researcher analyzed how Harald Arkan represent himself as a motovloggers in his YouTube channel and what kind of identity that Harald Arkan construct to create himself as the motovloggers. The researcher used social semiotics metafunction by Kress and Van Leuween as a tool to analyzed images. The result showed that Harald Arkan intended to show off himself to the viewers who labelled him as an arrogant rider, while it is true that he showed a lot expensive stuff and has a great influence towards motorcycle enthusiast.