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THE INFLUENCE OF E-SERVICE QUALITY AND E-WOM TOWARDS PERCEIVED VALUE AND ITS IMPLICATION ON REPURCHASE INTENTION ( A CASE STUDY OF AIRBNB IN BALI, INDONESIA)

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dc.contributor.author Anggono, Stephanie Auditya
dc.date.accessioned 2019-07-16T04:23:21Z
dc.date.available 2019-07-16T04:23:21Z
dc.date.issued 2016
dc.identifier.uri http://repository.president.ac.id/xmlui/handle/123456789/773
dc.description.abstract The rise of technologies affects the development of hospitality and tourism industry. As one of the industry which influences the economy, Indonesia needs to be aware, adapt and improve Indonesia’s hospitality and tourism industry. Airbnb is one of the example of innovation in hospitality and tourism industry, as Airbnb.com has become one of the leading e-commerce website for travelers following TripAdvisor and Booking.com. Therefore, this research is done over Airbnb.com, as many Indonesians have joined the Airbnb community to welcome tourists to stay over their local homes and offer a local experience with reasonable price compare to hotel. EService Quality and E-WoM of Airbnb.com’s influence towards customers’ Perceived Value and Repurchase Intention is tested in this research, which is done in Airbnb Bali, Indonesia with sample size of 221 respondents who are at least 18 years old. Based on the validity result, there are new hypotheses are formulated, and based on the SEM result, from E-Service Quality, System Availability has no influence on both Perceived Value and Repurchase Intention. On the contrary, Information Quality does influence both Perceived Value and Repurchase Intention. E-WoM itself has no influence over Perceived Value, but has direct influence towards Repurchase Intention, while on the contrary, Privacy influences Perceived Value but not Repurchase Intention. And lastly, Perceived Value is found to be influencing Repurchase Intention. en_US
dc.language.iso en_US en_US
dc.publisher President University en_US
dc.relation.ispartofseries Business Administration;015201300092
dc.subject E-Service Quality en_US
dc.subject E-WoM en_US
dc.subject Perceived Value en_US
dc.subject Repurchase Intention en_US
dc.title THE INFLUENCE OF E-SERVICE QUALITY AND E-WOM TOWARDS PERCEIVED VALUE AND ITS IMPLICATION ON REPURCHASE INTENTION ( A CASE STUDY OF AIRBNB IN BALI, INDONESIA) en_US
dc.type Thesis en_US


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