A DINESERV ANALYSIS ON PURCHASE DECISION  (A STUDY ON CIRCLE COFFEE SHOP JAMBI)

Ananditya, Ahmad Akbar Ghafari

dc.contributor.author	Ananditya, Ahmad Akbar Ghafari
dc.date.accessioned	2022-08-11T02:39:19Z
dc.date.available	2022-08-11T02:39:19Z
dc.date.issued	2021
dc.identifier.uri	http://repository.president.ac.id/xmlui/handle/123456789/8906
dc.description.abstract	The rapid growth of coffee shops in Jambi City creates intense competition among coffee shops. Improving the quality services through the application of the five Dineserv factors, so more consumers decide to come to their coffee shop. The purpose of this study was to determine the influence of Tangible, Reliability, Responsiveness, Assurance, and Empathy on customer purchasing decisions to Circle Coffee Shop Jambi. The number of samples used in this study were 150 people who were selected through non-probability sampling technique. The data obtained in this study were analyzed using the Structural Equation Modeling (SEM) analysis technique based on the component-based Partial Least Squares path modeling (PLS-SEM). The results showed that of the five Dineserv factors.	en_US
dc.language.iso	en_US	en_US
dc.publisher	PRESIDENT UNIVERSITY	en_US
dc.relation.ispartofseries	Business Administration;015201700040
dc.subject	Dineserv	en_US
dc.subject	Purchase Decision	en_US
dc.subject	Partial Least Square	en_US
dc.subject	Circle Coffee Shop Jambi	en_US
dc.title	A DINESERV ANALYSIS ON PURCHASE DECISION (A STUDY ON CIRCLE COFFEE SHOP JAMBI)	en_US
dc.type	Thesis	en_US