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Showing 6 out of a total of 6 results for community: Business Administration.
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THE EFFECTIVENESS OF EWOM AS A MODERATING VARIABLE IN PURCHASE INTENTION FOR COSMETIC PRODUCTS IN JAKARTA
Ompusunggu, Florida Valentina
(
President University
,
2018
)
FACTORS INFLUENCING PURCHASE DECISION OF ECOMMERCE CUSTOMERS MEDIATED BY PURCHASE INTENTION: A CASE IN GREATER JAKARTA
Christianto, Antonny
(
President University
,
2020
)
THE ROLE OF PERCEIVED VALUE, BRAND IMAGE, PRICE FAIRNESS, PRODUCT PACKAGING, AND CONSUMERS’ LIFESTYLE ON FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAK IN THE JABODETABEK AREA
Chianardi, David Hosanna
(
President University
,
2020
)
THE INFLUENCE OF ONLINE REVIEW TOWARD PURCHASE INTENTION AND BRAND IMAGE AS MEDIATING: A CASE OF SHOPEE INDONESIA
Stella
(
President University
,
2019
)
THE INFLUENCE OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF LEMONILO THROUGH THE BRAND IMAGE AS MEDIATING
Rahman, Rani Artsani
(
President University
,
2022
)
PURCHASE INTENTIONS OF YOUNG JAKARTANS’ WOMEN TOWARDS PREMIUM COSMETICS
Bella, Anita
(
2016
)
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Bella, Anita (1)
Chianardi, David Hosanna (1)
Christianto, Antonny (1)
Ompusunggu, Florida Valentina (1)
Rahman, Rani Artsani (1)
Stella (1)
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Brand Image (6)
Purchase Intention (6)
Perceived Risk (3)
Perceived Value (2)
Brand Trust (1)
Celebrity Endorsement (1)
Consumers Lifestyle (1)
Cosmetic Products (1)
Country of Origin (1)
Customer’s Expectation (1)
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2020 (2)
2016 (1)
2018 (1)
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2022 (1)
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