CIRCUIT-OF-CULTURE IN UNIVERSITY'S PUBLIC RELATIONS EVENT MANAGEMENT PRACTICE: A CASE OF COMMSTRIDE 2020 ONLINE EVENT DURING COVID-19 PANDEMIC

Abstract

COVID-19 pandemic that is massively happening throughout 2020 attacked all countries around the world and resulted in restrictions of public activities in public places such as schools, offices, and events. As public relations, it is essential for the practitioners to be able to conduct an event beyond the time and place boundaries. Therefore, this thesis conducted a case study on Communication Stride 2020, an event held by President University Public Relations students as an online event held during the COVID-19 pandemic by looking through the five interrelating moments of the Circuit of Culture. Data were taken from several sources, including @commstride Instagram account and existing international, regional, and institutional laws and regulations regarding the COVID-19 pandemic. Highlighting the process of production, distribution, and consumption of the event, this thesis discovered that legal policies and laws in the moment of regulation played an important role in impacting the other moments in this framework, as well as finding out that every aspect and activity of the event produced intended values and meanings that were successfully consumed by the audience and participants despite it is the first full online event activities during the early period of the COVID-19 pandemic.