Abstract:
Visual identity is very important because it can create distinctiveness for a university. Therefore, President University need
to have a strong and consistent visual identity. To achieve that, the university need to have a comprehensive graphic standard
manual that can help to maintain the consistency of visual identity implementation. The project objectives will be achieved
through research and data collection using qualitative approach, compile the data, then analyze the visual identity and
interview result to get some keywords as the base of the design concept. The outcome of this project will be graphic standard
manual, secondary graphic and the collateral. The rules, regulations and instructions in the graphic standard manual book
can help President University to maintain its visual identity consistency.
