Abstract:
This research raises a new phenomenon which is Selebgram or it could also be interpreted as celebrity Instagram. Among
millennials, this selebgram is very popular, because millennial is a techno-savvy generations and cannot be separated from
technology and internet, and this selebgram phenomenon is inevitable because of their increasing number. These selebgram
usually have credibility that makes them become selebgram, and marketers use Instagram account of these selebgram to
endorse their products or services. Millennials that use social on a daily basis become consumptive because of the
convenience provided by technology. Quantitative method are chosen as references to prove a proposition (statement) or
hypothesis of the phenomenon of the selebgram which makes millennial become consumptive, where the results of the
research come from 160 respondents who answered a number of items from the questionnaire. The data obtained is then
processed using the SPSS 21.0 aplication program from the results of a simple linear regression analysis test shows the
answer to the variable x to the variable y.
