Abstract:
Purpose – The purpose of this research is to understand how travel vlog influence
visitor of the tourism destination by using AIDA marketing model.
Design/Methodology/Approach – this research uses qualitative methods. This
research collects the data throught an interview to provide in-depth information from
total of 10 interviewees from different background to make the information or data
credible. This research used sources triangulation, place triangulation and theory from
journal and book to increase the credibility and reliability of this research.
Findings – this research found that the impact of travel vlog to the people after they
watching the video is creating desire to the viewer to visit the place, because travel
vlog that packed attractively and shares some information can create the desire in the
viewer to do further research about the tourism destination that shows in the video
and doing some consideration before finalizing their decision to visit the tourism
destination.
