TRAVEL VLOG IMPACT TOWARD VISITOR OF TOURISM DESTINATION

Abstract

Purpose – The purpose of this research is to understand how travel vlog influence visitor of the tourism destination by using AIDA marketing model. Design/Methodology/Approach – this research uses qualitative methods. This research collects the data throught an interview to provide in-depth information from total of 10 interviewees from different background to make the information or data credible. This research used sources triangulation, place triangulation and theory from journal and book to increase the credibility and reliability of this research. Findings – this research found that the impact of travel vlog to the people after they watching the video is creating desire to the viewer to visit the place, because travel vlog that packed attractively and shares some information can create the desire in the viewer to do further research about the tourism destination that shows in the video and doing some consideration before finalizing their decision to visit the tourism destination.