Abstract:
Purpose – The purpose of this study is to examine the impact of the AUIDCA
marketing model which are attention, utilitarianism, interest, desire, credibility, and
action towards Indonesia tourist visit intention.
Design/Methodology/Approach – This research used quantitative method that
applied Multiple Regression. The data was collected by using questionnaire which
was distributed online via Google Form to people who have watched travel vlog. In
the end, 147 valid respondents data were collected. Data analysis was done through
validity and reliability test, followed by classical assumption test as well as multiple
regression, both to confirm the hypotheses.
Findings – Three of the AUIDCA marketing model significantly influences tourist
preference in choosing tourism destination by watching travel vlog.
Originality/Value – This research is the first research to discuss the impact of
AUIDCA marketing model towards Indonesia tourist visit intention While the
AUIDCA variables were adjusted from previous researches with the same variables.
