THE IMPACT OF ATTENTION, UTILITARIANISM, INTEREST, DESIRE, CREDIBILITY, ACTION TOWARDS INDONESIA TOURIST VISIT INTENTION

Abstract

Purpose – The purpose of this study is to examine the impact of the AUIDCA marketing model which are attention, utilitarianism, interest, desire, credibility, and action towards Indonesia tourist visit intention. Design/Methodology/Approach – This research used quantitative method that applied Multiple Regression. The data was collected by using questionnaire which was distributed online via Google Form to people who have watched travel vlog. In the end, 147 valid respondents data were collected. Data analysis was done through validity and reliability test, followed by classical assumption test as well as multiple regression, both to confirm the hypotheses. Findings – Three of the AUIDCA marketing model significantly influences tourist preference in choosing tourism destination by watching travel vlog. Originality/Value – This research is the first research to discuss the impact of AUIDCA marketing model towards Indonesia tourist visit intention While the AUIDCA variables were adjusted from previous researches with the same variables.