THE ANALYSIS OF THE INFLUENCE OF EMOTIONAL INTELLIGENCE, SELF-EFFICACY, ATTITUDE, AND SUBJECTIVE NORMS ON SOCIAL ENTREPRENEURIAL INTENTION OF PRESIDENT UNIVERSITY’S STUDENTS

Abstract

Purpose  The purpose of this research to find out the analysis of the influence of emotional intelligence, self-efficacy, attitude, and subjective norms towards social entrepreneurial intention in President University’s students. Design / Methodology / Approach  In order to conduct this study, quantitative research was chosen an online questionnaire of 22 statements. 205 respondents responded were participated in this research. The sample specifically targeted to President University students from Faculty of Business batch 2015. Multiple Regression Analysis with SPSS was utilized as a statistical tool analysis to test the hypothesis. Findings  This study found that there are significant influence between self-efficacy, attitude, and subjective norms towards social entrepreneurial intention in partially. And also there is significant influence simultaneously between emotional intelligence, selfefficacy, attitude, and subjective norms towards social entrepreneurial intention in President University students. Originality/Value  The originality of this research is regarding the context of social entrepreneurial intention for university student. The study analyze the influence of emotional intelligence, self-efficacy, attitude, and subjective norms on social entrepreneurial intention in President University’s students has not been done before.